Permission has been refused for three log cabins for gipsies and travellers at the lakeside Holmes Grove site, Hampton Bishop.
But Herefordshire Council planners called on Cabinet to take a whole new look at how the county, which is 83 pitches short of its required number of sites, can reach its target.
The proposal from Councillor Chris Chappell recommended a deadline of 12 months for members to meet with parish councillors and traveller representatives to find suitable sites.
Any new schedule would come into effect after the council elections in May.
Planning refusal for Holmes Grove was made in the face of officers recommending the plan be granted, subject to conditions.
Linton parish council chairman Jean Foley told the committee: “There is great concern that the land will be turned into a huge residential site by the applicant, Ben Tapsell.
“I have lost count of the number of objections received over proposed developments on the Holmes Grove and nearby Marsh Farm sites, under the same ownership,” she said.
Marsh Farm was the subject of a planning appeal to be heard in October, she added.
Linton already had a traveller’s site, she told the committee.
Referring to 66 letters of objection, Carly Shaw, of Preservation of Rural Beauty, said that the access from the busy B4221 motorway feed road was dangerous.
For the applicant, Dr Angus Murdoch said there was a need for the development, especially as the 83 pitches were required to be provided by next year.
Councillor Marcelle Lloyd-Hayes said it was difficult to see the planning difference between such a development and the adjoining golf course. She added: “This is the family of a successful gipsy businessman who want to be located together.
“For example, we would be outraged if we were asked to camouflage our homes from the road.”
Local member Harry Bramer said Holmes Grove was not within a distance of local amenities prescribed for such sites and the development would have significant visual impact on the area.
Councillor Peter Watts agreed that access to the site was below standard.
Councillor Josie Pemberton said: “I cannot see the future of the site without the purpose of expansion.”