Ross town clock on the Market House, bought by public subscription in 1852, has been silent since it collapsed last October.
Now the rallying cry has gone out to raise £3,000 to restore its mechanism.
The Time To Chime appeal has been launched to mend the hourly chimes.
Ross Civic Society donated the money to rebuild the clock but estimates for repair have escalated.
Herefordshire County Council have agreed to pay for half the cost and the Association of Ross Traders (ART) have volunteered to help raise the balance of £3,000.
David Bruce, of Pots and Pieces Teashop, High Street, said: “We need help. We don’t want to experience another remembrance day with no clock chimes at 11am.
“Some may also recall the confusion on December 31 when the assembled crowd didn’t know when the new year had begun. Let’s give the heartbeat back to Ross-on-Wye and hear those old friendly chimes ring out again on the hour, every hour.”
Anyone who can help is being asked to contact David Bruce at Pots and Pieces Teashop, 40 High Street.
If they would like to give a personal donation, cheques should be made payable to the Association of Ross Traders.
David Bruce said: “We need the help of the community, schools, clubs, choirs, mum’s groups, youth groups, scout and cub groups, cadets, girl guides, pubs, keep-fit groups and anyone else interested in our town.”
He added: “If every person in Ross gave just 32p we would have enough to get it mended, so please help where you can. Look out for the Time To Chime collection boxes and buckets and help wherever you can. Let the bell ring out and put the character back in our lovely market town.”
